ASG TALENT STAFFING AND OPERATIONS WORKSHOP

Talent skills cross over into multiple industries. Terminologies may differ, but skills can transfer from supporting large-venue music tours, to corporate, broadcast, sports, and theater. We will share how to recognize skills that transfer, aptitude assessment, and cross-training to get the most out of your crew and talent recruitment.

The California Student Media Festival, our nation’s oldest student media festival, exists to celebrate the outstanding media and multimedia projects produced by California’s best and brightest students and teachers.

Since 2017, Hollywood (e.g. – studios, networks, talent agencies, payment processors) have explored the need for a registry to manage a global, interoperable Talent ID standard (e.g. – a unique, persistent, machine-readable & freely-resolvable ID number – like an IP Address or UPC barcode) to automate manual processes of notable talent ID matching, disambiguation, and verification – in the service of discoverability, royalty collection, and revenue tracking. And while other media and business sectors have automated / scaled supply-chains around ISO-level unique IDs – e.g. – music (ISRC), book publishing (ISBN), packaged goods (GTIN) – not so M&E, nor sports leagues & federations – around arguably their most valuable asset – the players/talent. And in the era of deepfakes and NIL rights licensing deals, verifiable identity of public figures is more critical than ever.  Founder/CEO Will Kreth of HAND (Human & Digital) will discuss a growing set of use-cases & adopters of the HAND Talent ID – providing provenance of both real and virtual (digital replica) talent across cultural industries.