Tuesday, January 28, 2025

LOCATION: Hahn Auditorium

9:00 - 9:15 a.m.

Welcome

Presented by:
Dave Van Hoy, Advanced Systems Group (ASG), President

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9:15 - 9:45 a.m.

Executive Roundtable: Building the Big Idea

How do senior leaders take a big idea to big reality? What are the principles and processes they use to execute even the most challenging projects? These panelists all have stories to tell and experiences to share.

Moderator:
Andrew Cross, Industry Technologist and Inventor of NDI

Confirmed Panelists:
Brett Axler, Netflix, Live Technical Launch Manager, Netflix Live Engineering and Operations
Anne Halkedis, Google, Global Executive Events Lead
Heidi Quicksilver, Computer History Museum, VP of Technology and CIO

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9:45 - 10:15 a.m.

Status Report: AI and Media Creation 2025

AI will be a common thread through all of the day’s conversations. This panel, featuring key players in this emerging field, will benchmark the current state of AI video production solutions and discuss how to integrate AI without compromising creative dignity.

Moderator:
Pinar Seyhan Demirdag, Cuebric, Co-Founder and AI Director

Confirmed Panelists:
Philipp Lengeling, RafterMarsh Law Firm, Senior Counsel
Gabe Michael, Edelman, VP, Executive Producer AI
Noelle Russell, AI Leadership Council & Practitioner
Mark Yoder, Accenture Marketing & Communications, Director Post-Production & Films

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10:15 - 10:45 a.m.

Enterprise Video at the Speed of Sports

What every corporate video department can learn from how sports is producing live television. REMI, live-to-cloud, highlight automation, image search, media cloud, truck innovation, graphics, real-time analytics, drones and multi-camera production – nobody does it better than sports.

Moderator:
Mike Davies, Fox Sports, EVP, Technical and Field Operations; SVG U.S Chairman

Confirmed Panelists:
Brett Axler, Netflix, Live Technical Launch Manager, Netflix Live Engineering and Operations
Casper Choffat, NEP Group, SVP, Global Product
Deon LeCointe, Sony Electronics, Director of Networked Solutions, Imaging Products & Solutions – Americas
Todd Mason, Broadcast Management Group, CEO
Andrew Michaels, Meta Video Productions, Global Manager

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10:45 - 11:30 a.m.

Networking Break in Exhibits Area

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11:30 a.m. - 12:00 p.m.

When Worlds Collide: Virtual Production Meets AI

AI is already making waves in virtual production, but its potential is just beginning to unfold across the media supply chain. How soon will we see intelligent cameras, lighting, and rendering tools? Could AI even reduce the cost of using real actors in virtual environments? A panel of virtual production veterans explores the future of AI in their craft and when these advancements may arrive.

Moderator:
Noah Kadner, American Cinematographer Magazine, Virtual Production Editor

Confirmed Panelists:
Jo Plaete, Metaphysic.ai, Chief Innovation Officer and Visual Effects Supervisor
Chad Rounsavall, Twelve Labs, Head of Media & Entertainment
Erik Weaver, Entertainment Technology Center, Head of Virtual and Adaptive Production

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12:00 - 12:30 p.m.

Status Report: Media Creation in the Cloud 2025

On prem or in the cloud or hybrid? These are the questions that video departments are considering as they plan their systems for maximum flexibility, scalability, and accessibility? How is the combo of on prem and cloud transforming workflows? How do you calculate costs?

Moderator:
Claudia Souza, Advanced Systems Group (ASG), Chief Cloud Officer

Confirmed Panelists:
Mike Buetsch, Chess.com, Director of Broadcast Engineering and Production
Elena Gribanova, CiscoTV, Solutions Architect, Cisco Global Marketing Corporate Communication
Jim Helman, MovieLabs, CTO
David Leopold, LucidLink, Industry Development Director for M&E
Alex Salmona, Microsoft Production Studios, Post Production Engineer

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12:30 - 12:45 p.m.

Bridging Virtual and Physical: How Zoom Events and BC Live Productions Transformed the DNC Experience

Learn how Zoom Events and BC Live Productions delivered a truly hybrid experience at the DNC, leveraging their agile production capabilities to adapt the hybrid event in real time based on evolving show requirements and audience engagement needs.

Presenters:
Andy Carluccio, Zoom, Head of Client Innovation
Alon Rogenstein, BC Live Productions, Technical Production Consultant

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12:45 - 1:45 p.m.

Networking Lunch

Welcome presented by:
Tom Baldassare, B&H B2B, Senior Business Development Executive

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1:45 - 2:15 p.m.

Big, Live, Global: Corporate Events 2025

Producers of several of the world’s largest, global corporate events tell their “making of” stories. What new experiential technologies are turning events into mind-blowing experiences? How are they getting buy-in (and budget) to meet audience expectations for higher-quality production values? How are even smaller meetings and breakouts becoming being interactive and immersive?

Moderator:
Sherry Huss, Freeman Company, Innovator-in-Residence and Head of Community

Confirmed Panelists:
Andy Carluccio, Zoom, Head of Client Innovation
Augustus Kapko, VIVA Creative, Sr. Technical Producer
Matt Morgan, Ross Video, Regional Sales Manager, Corporate
Erin Oles, Salesforce, SVP, Strategic Events and Brand Experiences
Mike Wohlitz, Freeman Company, SVP, Design & Delivery

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2:15 - 2:45 p.m.

Status Report: Virtualized Hardware 2025

Virtualized hardware is now being viewed as a more flexible, and cost-effective alternative to traditional broadcast infrastructure – and it is more accessible than ever before. What’s the roadmap of roll-outs for major hardware and are these software-solutions being operated in the cloud or on prem (or both)?

Moderator:
Peter Thordarson, Diversified, Principal Consultant, Media and Entertainment

Confirmed Panelists:
François Legrand, CBC/Radio-Canada, Senior Director, Engineering
Andrew Osmond, Evertz, Director of Business Development for Media Transport
Jared Timmins, Diversified, SVP – Innovation
Thomas True, NVIDIA, Senior Applied Engineer for Professional Video and Image Processing

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2:45 - 3:00 p.m.

Putting Order in Production Orchestration: A Partnership-Driven Solution That Scales

There is a simpler and more powerful way to build and deploy decentralized production orchestration workflows. Join Jared Timmins as he reveals how Diversified’s global network of software partners is breaking through the noise and serving up a seamless, user-friendly solution that scales. Get the insights, ask your questions, and see production orchestration in a whole new light!

Presenter:
Robert Erickson, TAG Video Systems, VP of Sales – Americas
Jared Timmins, Diversified, SVP – Innovation

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3:00 - 3:45 p.m.

Networking Break in Exhibits Area

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3:45 - 4:15 p.m.

16:9 – Masters of Corporate Cinematography

New technology and the popularity of a cinematic look have transformed Enterprise video production. What lights, lenses and cameras are video directors and their DPs using to get that look in both their event and studio productions? Who (and what) should we be watching?

Moderator:
Alex Lau, Meta, Global Executive Video Producer

Confirmed Panelists:
Stephen Berke, Cinematographer
Craig Kief, ASC, Cinematographer
Matthew Irving, Canon USA, Senior Technical Specialist
Michel Suissa, The Studio – B&H, Managing Director

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4:15 - 4:45 p.m.

9:16 – The Art of Vertical Video

A panel of corporate video producers will share how they are adapting their horizontal vision for vertical viewing. while balancing authenticity with production quality. How are they optimizing their vertical videos on the various platforms for maximum impact and reach?

Moderator:
Nicole Atkinson Roach, LinkedIn Media Productions, Director

Confirmed Panelists:
Luke Hale, CrunchLabs and Mark Rober YouTube, Head of Media
Jim Louderback, Inside the Creator Economy, Editor and CEO
Joy Ofodu, Creative Executive Officer and Voice Actor
Don Whitmore, Broadcast Technologist

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4:45 - 5:30 p.m.

Keynote: The Making of Reid Hoffman’s AI: A Conversation with ReidAI’s Creator Ben Relles

This year an AI generated digital twin was created of Reid Hoffman, co-founder of LinkedIn and partner at Greylock. The video avatar, named “Reid AI”, looks like Reid, sounds like Reid, and is trained on 20 years of content from Reid’s podcasts, his interviews, and the five books he has authored. As a result, Reid AI can replicate answers that Reid Hoffman himself would give. In this keynote you’ll hear from the project’s creator, Ben Relles who works with Reid (the real one), as he outlines the intricacies of Reid AI’s development and its broader implications for content creation, entertainment, professional dynamics, and societal impact. Joining Relles for the keynote will be Reid AI himself, as the two of them discuss our future with AI and what it means specifically for video and creativity. This exploration is pertinent for professionals considering the implementation of AI avatars for roles ranging from corporate onboarding to executive communications to the future of video production, highlighting the transformative potential of digital replicas in various domains. Before the ReidAI project, Ben Relles spent ten years leading Innovation at YouTube and will discuss some of the parallels between the evolution of social video which democratized video distribution, and the current wave of advancements in Generative AI which has in many ways democratized production value. There will also be time for both Ben and Reid AI to answer your questions.

Keynoters:
Reid AI, The AI Generated Reid Hoffman
Ben Relles, Office of Reid Hoffman, Content Strategy

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5:30 - 6:30 p.m.

Networking Reception in Exhibits

SMPTE STUDENT KEYNOTE – Landing Your Dream Job: Tips From Outer Space

When Mark Rober and his team at CrunchLabs launched their own satellite earlier this month to take selfies from space, it was the latest blast-off for CrunchLabs Chief Engineer Ian Charnas who is this year’s SMPTE Student Keynote. In his presentation, Charnas will provide terrestrial and extra-terrestrial tips for inspiring creativity in content creators. His own work blends art and technology in creatively-themed exhibits and group projects, including a musical Tesla Coil performance group, a real-life Mario Kart, and a Waterfall Swing. Featured in Wired, Forbes, NPR, NBC, ABC, and Popular Mechanics, he also co-founded Sears think[box], a 7-story Makerspace and Innovation Center at Case Western Reserve University. Previous SMPTE Student Keynotes at the Silicon Valley Video Summit include Steve Wozniak (Apple Computer co-founder) and Dr. Robert Ballard (discoverer of the Titanic).

Introduction:
Shane Mario Ruggieri, CSI, Dolby Laboratories, Advanced Imaging Systems Creative Lead, SMPTE San Francisco Section Chair

Keynote:
Ian Charnas, CrunchLabs, Chief Engineer, Mark Rober YouTube Channel

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