Today’s brands face relentless content demands and internal resource drain. In this case study, Pete Abel of AbelCine and Eli Ash of Backhouse unpack the rise of the Embedded Alliance—a new operational model that integrates agile infrastructure and strategic operators directly into in-house teams. Drawing on their recent collaborations with Hello Sunshine, Mustache, and Endeavor, among others, they’ll discuss how this partnership approach allows forward-thinking organizations to move beyond agency silos and unlock scalable, high-impact content creation from within.
Sponsored by:
