The resurgence of immersive content is real. Nearly every market vertical looking to entertain their audience with engaging experiences have embraced a form of VR, XR, 180° or Interactive projects to gain traction with customers. From entertainment venues to film and TV studios all the way to enterprise branding, the demand keeps growing. During this session, we’ll explore how leading content creators approach every phase of a project, from discovery and ideation to creative and technical execution.