Content Strategy
Ben Relles has spent his career creating breakthrough ideas and formats at the intersection of video and technology. Relles currently works with Reid Hoffman across his venture investment portfolio, with a focus on leveraging AI in the creative process, including “Reid AI” which they co-created.
Prior to this role, Relles spent a decade at YouTube as its head of innovation as well as head of unscripted programming for YouTube Originals, collaborating with the platform’s most inventive creators and channels. He developed his YouTube chops as a creator, founding the Key of Awesome comedy channel (3 billion views) and co-founding Vsauce (4 billion views).
Relles is also the founder of Good to Vote, a non-partisan voter registration campaign. Launched in 2020, in partnership with HeadCount.org, Good to Vote partners with music artists and creators, and has registered over 500,000 new voters to date.
Relles is a graduate of the University of Wisconsin, and has his MBA from the Wharton School of Business.
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