Executive Director, Corporate and Experience Events
As AREA15’s executive director of corporate and experience events, Kelly Campbell Smolen leads the high-performing private events team at the art and entertainment district. From strategic planning to business initiatives and implementing a client-focused approach, she drives and manages overall sales growth for special events. She’s also propped AREA15 as one of the most immersive, ground-breaking, and turn-key private event venues in Las Vegas as it continues to welcome more than 13 million visitors expand across 20 acres.
Since joining AREA15, Campbell Smolen has been recognized as a 2023 Vegas Inc “40 Under 40” winner for more than doubling revenues and building a high-performing team. In 2022, she also attained the highest revenue generating buyout for AREA15 with a $1 billion net revenue company recognized as “Fortune’s Best Workplaces in Tech” and “Fortune’s Best Workplaces for Millennials.”
Campbell Smolen has also attracted some of the biggest brands in entertainment to host special events at AREA15, including UFC, Cirque du Soleil, Vegas Golden Knights, the Las Vegas Convention and Visitors Authority, and Formula 1. Additional clients from the tech industry include Amazon, Crowdstrike, Adobe, Databricks, NetApp, and Square, as well as luxury brands such as Louis Vuitton and Mercedes.
Prior to joining AREA15, she served as a vital member of Live Nation’s special events division based out of House of Blues Las Vegas. During her tenure, she became the top revenue producing senior sales manager across more than 150 Live Nation venues in the United States, generating more than $10.5 million in revenue.
Outside of work, Campbell Smolen enjoys giving her time and talent to the local community. She donates to Three Square Food Bank; participates in the Las Vegas Hospitality Association’s (LVHA) Fill-A-Bag program; hosts fundraisers for the Wounded Warrior Project Las Vegas at her family restaurant the Crab Corner; hosts fundraisers for the International Myeloma Foundation; and volunteers for Legends Football League (LFL) where she gives back at various charity events. In addition, she mentors students at the University of Nevada, Las Vegas’s hospitality program.
She is a proud graduate of Pennsylvania State University.
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