Cindy Zuelsdorf is Director of Marketing and Membership at the Advanced Media Workflow Association (AMWA), where she works with broadcasters, vendors, and technologists on the adoption of open specifications for IP and software-based media workflows, including NMOS and the Joint Task Force on Dynamic Media Facilities (JT-DMF).

She is also the founder of Kokoro Marketing, a marketing and marketing automation consultancy serving broadcast media and high-tech companies. Cindy began her career in broadcast television, selling video and audio processing technology to organizations including NBC and NASA, and brings decades of experience at the intersection of media technology, business strategy, and market adoption.

She is the author of 7 Marketing Basics, which reached #1 on Amazon’s new-release list in the small business marketing category.