SVVWorks
Video Workflow Workshop

July 22, LinkedIn Studios
Parking Entrance: 1030 West Maude Ave. 
(Either Sunnyvale or Mountain View, depending on your GPS)
Building 4, Together Conference Center
Mountain View, CA 94043

This day-long workshop offers the big tech companies and their technology partners a chance to share and discuss video workflow strategies in a practical, open-mic-format. The event will showcase enterprise video workflows and will feature a tour of LinkedIn’s own SMPTE 2110 Studio.

For sponsorship opportunities contact: Rob Payne, [email protected], or Andrew Gabel, [email protected].

DIRECTIONS/MAP:

NOTE: The most convenient entrance for parking is 1030 West Maude Ave (either Sunnyvale or Mountain View, depending on your GPS). Once parked, it is a five-minute walk to Building 4 where the Together Conference Center is located. The Building 4 address (just in case) is 780 East Middlefield Road. There will be ample signage directing you from parking to the conference!

9:30 a.m.

Registration Opens

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10:15 - 10:30 a.m.

Welcoming Remarks

Presented by: 
Martin Porter, SVG, Executive Director and Executive Producer, Silicon Valley Video
Gary Schneider, LinkedIn, Lead Media Systems Architect
Dave Van Hoy, ASG, President

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10:30 - 11:45 a.m.

The Making of LinkedIn’s Company Connect

The biweekly LinkedIn Company Connect event is a vital corporate communications program that helps maintain an interactive connection between the leadership and the global workforce. These “Global Town Halls” tie the executives via a bespoke mobile rack to any studio, office, event venue or device by way of a pair of side-by-side remote production studios in Mountain View, CA where this conference is being held. Company Connect’s production workflow has been designed for scale and flexibility so that the Producer, Director, TD and their team can create a consistent program regardless of where it is coming from, what sources are being delivered, and what type of program is being produced. This keynote panel will give a 360-degree view on the making of this high-profile program from a company that holds “corporate connections” at its very core.
Moderator: Gary Schneider, LinkedIn, Lead Media Systems Architect
Panelists:
Jesus Cruz
, CH Reynolds, Technical Director
Joshua Lessley, LinkedIn, Broadcast Engineer
Karen Ordaz, LinkedIn, Senior Live Producer
Michael Serafin, CH Reynolds, Senior Supplier Manager

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11:45 a.m. - 12:30 p.m.

SMPTE 2110 and IP for the Masses

SMPTE 2110 has not been for the faint of heart; its many advantages have come with design and operational challenges. That’s about to change. With several new technologies and workflows that emerged at NAB, the promise of SMPTE 2110 and IP is now more accessible than ever.
Moderator: Dave Van Hoy, ASG, President
Panelists:
Bob Caniglia
, Blackmagic Design, Director of Sales Operations – Americas
Chin Koh, Net Insight, Head, Presales Engineering
Gary Schneider, LinkedIn, Lead Media Systems Architect
Thomas True, NVIDIA, Senior Applied Engineer for Professional Video and Image Processing
Steve Young, ASG, Senior Principal, Consulting

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12:30 - 12:45 p.m.

Panasonic Case Study: Milken Global Conference / A Creative Technologies ST2110 Production with Vision Matrix and Panasonic

Break away from traditional SDI limitations, increase your creative control, and make your production process smart. See how Vision Matrix, Creative Technologies, and Panasonic ST 2110 enabled a creative and flexible production of six event spaces and multiple live events for the Milken Institute annual conference.
Presenters:

Reed Erickson, Creative Technology, VP, Production
Marty Henning, Creative Technology, VP of Solutions Engineering
Jeff Lawson, Panasonic, National Sales Manager
Josh Lesser, Vision Matrix Productions, President

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12:45 - 1:45 p.m.

Lunch/Facility Tour

Remarks: Tom Baldassare, B&H Photo/Video, Senior Business Development Executive

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1:45 - 2:30 p.m.

AI Workflows for Post Production in the Cloud

Big tech video teams are in a unique position to advance the use of new and available AI toolsets. Is AI the game changer that will advance the adoption of post-production in the cloud and provide operators with new levels of flexibility, scalability, and accessibility?
Moderator: Iolanda Antunes, LinkedIn, Senior Staff Product Manager
Panelists:
Gabe Michael
, Edelman, VP, Executive Producer AI
Matty Shimura, Civitai, Executive Producer of AI Film and TV
Rachel Joy Victor, FBRC.ai, Co-Founder
Karim Vidhani, LinkedIn, Staff Software Engineer

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2:30 - 2:45 p.m.

Megapixel Case Study: The Eurovision Song Contest 2024 – The First Ever 100G ST 2110 Live Event Broadcast

In this case study, Jeremy Hochman, co-founder & CEO of Megapixel dives into the story of how The Eurovision Song Contest transitioned from a traditional baseband system to a fully redundant 100G ST 2110 network for its video system. Hochman will give a behind the scenes look at the technology that made this project a reality and share his experience of deploying large scale LED systems in broadcast, virtual production, and live events.
Presenter: Jeremy Hochman, Megapixel, Co-founder and CEO of Megapixel

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2:45 - 3:30 p.m.

Is Now the Time for Software-defined Production Workflows?

Software-defined Workflows promise to accelerate production and post production pipelines, while offering new creative flexibility in the process. What are technology providers doing to advance this transition in media production? What are your current and future technology options?
Moderator: Peter Thordarson, Diversified, Principal Consultant, Media and Entertainment
Panelists:
Tom Carlisle
, Diversified, Director, Cloud Innovation
Chris Gefken
, Goldman Sachs, VP, CWS Production Engineering
Justin Pohlman, NEP U.S. Broadcast Services, Lead Solutions Architect
John Soldo, LinkedIn, Manager, Studio Engineering
Eliza Tan, Adobe, Product Ecosystem Manager

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3:30 - 3:45 p.m.

ASG Case Study: Corporate Production at the Speed of Sports

What every corporate video team can learn about remote production and SMPTE 2110 from the new studios built for multi-venue, multi-sport live-event broadcasts by the Pac-12.
Presenters:
Dave Van Hoy, ASG, President
Steve Young, ASG, Senior Principal, Consulting

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3:45 - 4:45 p.m.

Networking/Facility Tour

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Featured Speakers

Senior Staff Product Manager

LinkedIn

Senior Business Development Executive

B&H Photo/Video

Director of Sales Operations – Americas

Blackmagic Design

Director, Cloud Innovation

Diversified

Technical Director

LinkedIn

VP, Production

Creative Technology

VP, CWS Production Engineering

Goldman Sachs

Senior Producer, Digital & Broadcast Media

LinkedIn

VP of Solutions Engineering

Creative Technology

Co-founder and CEO of Megapixel

Megapixel

Head, Presales Engineering

Net Insight

National Sales Manager

Panasonic

President

Vision Matrix Productions

Staff Media Systems Engineer

LinkedIn

VP, Executive Producer AI

Edelman

Senior Live Producer

LinkedIn

Lead Solutions Architect

NEP U.S. Broadcast Services

Executive Director and Executive Producer, Silicon Valley Video

SVG

Lead Media Systems Architect

LinkedIn

Senior Supplier Manager

LinkedIn-CH Reynolds

Executive Producer of AI Film and TV

Civitai

Manager, Studio Engineering

LinkedIn

Product Ecosystem Manager

Adobe

Principal Consultant, Media and Entertainment

Diversified

Senior Applied Engineer for Professional Video and Image Processing

NVIDIA

President

Advanced Systems Group (ASG)

Co-Founder

FBRC.ai

Staff Software Engineer

LinkedIn

Senior Principal, Consulting

ASG