Video Workflow Workshop

July 22, LinkedIn Studios
780 East Middlefield Road (Building 4)
Mountain View, CA 94043

This day-long workshop offers the big tech companies and their technology partners a chance to share and discuss video workflow strategies in a practical, open-mic-format. The event will showcase enterprise video workflows and will feature a tour of LinkedIn’s own SMPTE 2110 Studio.

For sponsorship opportunities contact: Rob Payne, [email protected], or Andrew Gabel, [email protected]

10:30 - 11:45 a.m.

LinkedIn’s Global Studio: Advanced Remote Production Workflows

Even before the Pandemic, LinkedIn was building out SMPTE 2110 remote production facilities around the globe that are interoperable, and centrally managed and controlled. For this international company, the original strategy was to integrate technology and teams independent of where they are located. In this opening, keynote panel, LinkedIn’s global production team elaborates on their strategies and shares workflow lessons learned.
Moderator: Gary Schneider, LinkedIn, Lead Media Systems Architect

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11:45 a.m. - 12:30 p.m.

SMPTE 2110 and IP for the Masses

SMPTE 2110 has not been for the faint of heart; its many advantages have come with design and operational challenges. That’s about to change. With several new technologies and workflows that emerged at NAB, the promise of SMPTE 2110 and IP is now more accessible than ever.
Moderator: Dave Van Hoy, ASG, President
Confirmed Panelists:
Nik Kumar
, ASG, Engineering Director
Gary Schneider, LinkedIn, Lead Media Systems Architect
Thomas True, NVIDIA, Senior Applied Engineer for Professional Video and Image Processing

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12:30 - 12:45 p.m.

Panasonic Case Study: Milken Global Conference / A Creative Technologies ST2110 Production with Vison Matrix and Panasonic

Confirmed Presenters:
Reed Erickson, Creative Technology, VP, Production
Jeff Lawson, Panasonic, National Sales Manager
Josh Lesser, Vision Matrix Productions, President

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12:45 - 1:45 p.m.

Lunch/Facility Tour

Remarks: Tom Baldassare, B&H Photo/Video, Senior Business Development Executive

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1:45 - 2:30 p.m.

AI Workflows for Post Production in the Cloud

Big tech video teams are in a unique position to advance the use of new and available AI toolsets. Is AI the game changer that will advance the adoption of post-production in the cloud and provide operators with new levels of flexibility, scalability, and accessibility?
Moderator: Iolanda Antunes, LinkedIn, Senior Staff Product Manager
Confirmed Panelists:
Gabe Michael
, Edelman, VP, Executive Producer AI
Karim Vidhani, LinkedIn, Staff Software Engineer

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2:30 - 2:45 p.m.

Megapixel Case Study: The Eurovision Song Contest 2024 – The First Ever 100G ST 2110 Live Event Broadcast

In this case study, Jeremy Hochman, co-founder & CEO of Megapixel dives into the story of how The Eurovision Song Contest transitioned from a traditional baseband system to a fully redundant 100G ST 2110 network for its video system. Hochman will give a behind the scenes look at the technology that made this project a reality and share his experience of deploying large scale LED systems in broadcast, virtual production, and live events.
Presenter: Jeremy Hochman, Megapixel, Co-founder and CEO of Megapixel

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2:45 - 3:30 p.m.

Is Now the Time for Software-defined Production Workflows?

Software-defined Workflows promise to accelerate production and post production pipelines, while offering new creative flexibility in the process. What are technology providers doing to advance this transition in media production? What are your current and future technology options?
Moderator: Peter Thordarson, Diversified, Principal Consultant, Media and Entertainment
Confirmed Panelists:
Chris Gefken
, Goldman Sachs, VP, CWS Production Engineering
Justin Pohlman, NEP U.S. Broadcast Services, Lead Solutions Architect

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3:30 - 4:45 p.m.

Networking/Facility Tour

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Featured Speakers

Senior Business Development Executive

B&H Photo/Video

VP, Production

Creative Technology

VP, CWS Production Engineering

Goldman Sachs

Co-founder and CEO of Megapixel


Engineering Director, Systems Integration (East)

Advanced Systems Group (ASG)

National Sales Manager



Vision Matrix Productions

VP, Executive Producer AI


Lead Media Systems Architect


Principal Consultant, Media and Entertainment