Peter Thordarson’s television and media career spans nearly four decades, beginning as a DJ for his high school radio station in Seattle. Since then, he has taken on various engineering responsibilities and roles at companies like Microsoft, DIRECTV, FOX, and most recently, Diversified.
During the early years of his career, Thordarson gained invaluable experience at FOX, where he managed contribution and distribution compression systems for the FOX Network and served as chief engineer at the Pacific Northwest RSN- FSN/ROOT Sports. These roles honed his ability to thrive in high-pressure, mission-critical environments, providing infrastructure support and design for FOX and its 200 network and over 10,000 cable headend affiliates. He supported major events such as the Super Bowl, American Idol finales, the Daytona 500, and Network Upfronts, learning how to collaborate effectively with stakeholders at all levels, including network executives.
For nine years at Microsoft, Thordarson oversaw live production technology operations for corporate communications, events, marketing, and XBOX. During the pandemic, he played a key role in bridging the broadcast industry to Microsoft by developing “Customer 0” workflows at the company’s production facility using Microsoft Teams. There, Thordarson also managed broadcast technology for Microsoft’s CEO as well as other executives and leaders.
Now, as principal consultant of media and entertainment at Diversified, Thordarson is leveraging his extensive experience and knowledge to introduce best practices and innovative concepts to a new generation of storytellers, creatives, and broadcasters.